A wholly owned subsidiary of CapitaLand Limited, Ascott is the world’s largest international serviced residence owner-operator with a presence in more than 100 cities across 27 countries.
We recommended and developed a franchise system that would be able to exercise greater quality control over franchisees while minimising business risk. This enabled further expansion both within the Company’s existing markets as well as their foray into new markets. The company has since successfully secured franchise agreements, entering Vientiane in Laos as well as Bali in Indonesia.
- “You should be very proud of your achievements in franchising, licensing and branding, both in Singapore and overseas, for the past two decades."