We restructured Tungsan‘s original B2B brand to have focused product brands that each catered to a specific market segment. We also facilitated their entry into the realm of B2C by creating a brand extension Straits Story which houses its consumer-centric ready-to-cook pastes and sauces, as well as Yi Pin Tang that offers food consulting services to its resellers. Today the brand is available in several Asian and North American markets.
- “Tungsan is looking forward to working with FT on other aspects in the near future. It has been a great journey since day one.”