Growth Strategies and Go-To-Market
Innovation & Intellectual Property Management
Transformation, Mergers & Acquisitions
AJA (Enerzorb)
Transformation Via
IP Portfolio, Branding & Business Strategy Development
Established as an aluminium façade & street furniture engineering company, AJA (Enerzorb) became Singapore's first blast mitigation company with proprietary technologies and systems.
FT Consulting created a brand strategy and developed an original name, Enerzorb for its blast mitigation technologies and solution. Company’s IP assets were also secured through our efforts.
After the re-branding of AJA Enterprises and the introduction of the Enerzorb brand, the company received initial interest for investment. The company was also noticed and profiled by Enterprise Singapore as a successful case for IP generation, licencing and branding.