Growth Strategies and Go-To-Market

Innovation & Intellectual Property Management

Transformation, Mergers & Acquisitions

AJA (Enerzorb)

Transformation Via

IP Portfolio, Branding & Business Strategy Development

Established as an aluminium façade & street furniture engineering company, AJA (Enerzorb) became Singapore's first blast mitigation company with proprietary technologies and systems.

FT Consulting created a brand strategy and developed an original name, Enerzorb for its blast mitigation technologies and solution. Company’s IP assets were also secured through our efforts.

After the re-branding of AJA Enterprises and the introduction of the Enerzorb brand, the company received initial interest for investment. The company was also noticed and profiled by Enterprise Singapore as a successful case for IP generation, licencing and branding.