Growth Strategies and Go-To-Market

Kangaroo

Transformation Via

360° Branding & Business Strategy

A 30-year old Singapore brand of edible nut and seed snacks with a range of traditional Asian nut snack flavours. 

A company selling flavoured nuts faced declining sales and wanted a new packaging to resolve the issue. We drilled deeper into the crux of their business challenge and proposed an innovative product strategy instead. We oversaw the implementation from product development and marketing programmes to the eventual launch of new, market-leading flavours that opened up an entire untapped customer segment for the company.

Project Key Thrusts

  • Consumer study

  • Brand portfolio rationalisation

  • Product range rationalisation

  • Product innovation

  • Packaging redesign

  • Marketing channel redesign

  • Internationalisation

40% Margin Gain

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