Proud to have been practitioners first

Sam Siew
Principal Consultant, Malaysia

“Change or go extinct.”

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Sam Siew, the Founder and Principal Consultant of FT Consulting in Malaysia has more than 26 years of experience in sales and marketing, specifically in direct selling of household capital goods at senior management and CEO level. A major part of Sam’s career was spent with a MNC where as General Manager and Director, he was instrumental for the company’s five-fold expansion.

Over the last 26 years, as a prime mover in the franchise consultancy, Sam has been involved in the development of many successful homegrown franchise programs. He was instrumental in recruiting numerous master franchisees for international franchisors. He had helped developed several master franchisees to become joint-venture companies with franchisors for regionalisation in Asia. Recently, he assisted a homegrown franchise in a major M&A deal with a key MNC of similar industry.

As a forerunner in franchising, Sam contributes to the local franchise industry in his capacity as an active EXCO member in the Malaysian Franchise Association. He is a frequent speaker in related conferences and seminars at both national and international levels.