SMU Academy's Business & Digital Transformation Programme



Our Group Managing Partner, Mr Winston Chan, was the trainer for SMU Academy's Business & Digital Transformation Programme on 29 April.


At the one-day workshop entitled "Internationalisation: Reaching Global Markets", Winston shared the differences between internationalisation and globalisation, as well as different channel strategies to bring businesses to overseas markets. He also related actual case studies to bring the theories to life.


Here is a short snippet of Winston sharing the 4 aspects of channel excellence - modelling, marketing, management, sales.





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