The SMU Academy organised a webinar on “Unlock Value in Your Company through Leveraging Intangible Assets” on 29 July 2021.
Intangible assets (IA) have become an indispensable part of a company to generate value for businesses. Understanding the value of IA can unlock growth opportunities and thrive in an ever-changing business environment.
The webinar provided insights on identifying, protecting and leveraging IA that drive innovation and capture value for overall business growth.
Our Group Managing Partner (Board Director of IPOS International, SMU ELT Trainer & Coach), Mr Winston Chan, together with Ms Jin Wei Low, IP Strategist and Client Lead at IPOS International, were invited to share their expertise and knowledge in IA with business owners and C-suite executives.