Growth Strategies and Go-To-Market

Innovation & Intellectual Property Management

Rim Polymers

Transformation Via

IP Systemisation, Distributor Development Programme & Internationalisation 

Rim Polymers is globally recognised in developing and constructing winning polyurethane (PU) technologies, machinery and solutions that are tailored to the needs of automobile, household equipment and construction materials sectors.

Rim Polymers was rebranded with the optimal brand strategy and position to capture its market leadership in the region. We also helped Rim Polymers secure their industry-leading IP assets, empowering the Group in its expansion.

Prominence & Coverage

Recognised as the foremost technology leader in PU moulding automobiles & appliances in trade media

New Customer Base

New positioning & collaterals helped establish customer base in US / Mexico set-up

Empowered to Expand

Successfully opened up its American market via partnerships, winning against the two global leaders & lower-cost players

Enterprise Singapore’s Key Industry Brand

International Enterprise Singapore (now known as 'Enterprise Singapore') has selected Rim Polymers as their key industry brand for global growth. Rim Polymers was invited to speak at the Latin Asia Business Forum