Growth Strategies and Go-To-Market
Innovation & Intellectual Property Management
Rim Polymers
Transformation Via
IP Strategy, Distributor Development Programme & Branding for Internationalisation
Rim Polymers is globally recognised in developing and constructing winning polyurethane (PU) technologies, machinery and solutions that are tailored to the needs of automobile, household equipment and construction materials sectors.
Rim Polymers was rebranded with the optimal brand strategy and position to capture its market leadership in the region. We also helped Rim Polymers secure their industry-leading IP assets, empowering the Group in its expansion.
Recognised as the foremost technology leader in PU moulding automobiles & appliances in trade media
Prominence & Coverage
Empowered to Expand
Successfully opened up its American market via partnerships and robust go-to-market initiatives
New Customer Base
New positioning & collaterals helped establish customer base in US / Mexico set-up
Poised for Global Growth
With it's corporate, IP & Brand Strategy in placed, Rim Polymers is now ready to strengthen its position as a global PU player