Twyst

CLIENT

SATS Ltd.

SERVICE AREAS

Growth Strategies and Go-To-Market

SCOPE OF WORK

Conceptualisation

Brand Strategy & Identity 

Store Operations System

Franchise System & Tools

To leverage on SATS’ strengths as one of the Region’s largest food caterers and central kitchen operators to forward integrate into the end-consumer market. 

 

In light of the intensely competitive F&B consumer market, the F&B concept to be created needed to be scalable yet controllable in terms of food preparations and operations. As much as possible, dependence on manpower should be reduced as compared to the typical F&B concepts, given the difficulty in filling job positions and costs associated with rising wages. As a brand, it needs to offer something unique as compared to what is already in the market. 

 

Backed by SATS venture building arm, Twyst is a brand new fast casual F&B concept with a no-holds-barred approach to experiment flavours.

We worked closely with SATS to establish a pasta concept that can operate both as a kiosk and a dine-in fast casual restaurant. The brand is able to scale rapidly by setting up stores across the island and even overseas within a short span of time. As a unique selling proposition, the brand allows consumers to pick from the standard meal offerings or customise their own pastas. Importantly, the pastas will have a “twist” in its taste or ingredients, compared to other pasta restaurants in Singapore.

This was achieved by leveraging on SATS’ food development and ingredient sourcing capabilities.

The pilot outlet at Raffles Xchange which opened in November 2021 was a tremendous success in terms of market reception and business performance. A second outlet opened shortly in Asia Square Tower in June 2022. SATS is already in the process of opening more stores in Singapore. 

 

The Company is also starting to prepare for the internationalisation of Twyst by working with its overseas partners. The company believes that the revenue and profitability growth of the concept will be promising through all the necessary brand and business foundations that were laid.