Jian Bo Tiong Bahru Shui Kueh
A distinguished food brand operating since 1958, stands as one of Singapore’s most prominent and popular culinary icons. With over 65 years of rich heritage, the brand has continually progressed, earning widespread recognition and acclaim. Notably, Jian Bo Tiong Bahru Shui Kueh has been honoured with the prestigious Michelin Bib Gourmand award for four consecutive years in 2021, 2022, 2023, and 2024, solidifying its reputation as a leader in Singapore’s food scene.
Scope of work
Strategic Rebranding
Franchise Development
Business Model Development
Digital Marketing
Deliverables
Diversify revenue streams into overseas markets
RTE product roll-out in new channels
Strategic partnerships with 7-Eleven, Food Folks @ Lau Pa Sat and Kopitiam
Store outlet redesign
Enhancing brand's digital touchpoints and brand communication assets
Results
Positive Social Media Growth
Through innovative campaigns, KOL engagement and well-curated social media content planning, Jian Bo Shui Kueh has achieved significant improvements in their social presence.
217% increase in followers (Facebook)
39% increase in followers (Instagram)
