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FT Academy specialises in equipping business owners and professionals with the skills and strategies needed for successful business expansion. Our courses are meticulously designed to address the multifaceted needs of business expansion strategies. They are thoughtfully crafted to cover the breadth and depth of essential topics, including franchising, licensing, branding, marketing, and more. With a focus on practical application, we incorporate case studies, class discussions, and role-play activities to empower professionals to drive their business expansion with confidence and expertise.
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FT Academy

“We have trained more than 2,000 managers and entrepreneurs in the franchising, licensing and intellectual property space, as well as internationalisation of their business."

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WSQ Franchise Operational Plan & Performance Management (FOPPM)

WSQ Strategic Branding & Marketing for Successful Franchising (SBMF)

Image by Scott Graham

WSQ Essentials of Franchise Management (EFM)

WSQ Franchise Business Ownership (FBO)

Courses Available

Here is an overview of our courses, designed with a logical progression from one to the next.

Course Details

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  • Individual

    • Singaporean/PR
      [≥ 40 years old]

    SME

    • Singaporean
      [ 21-39 years old]

    • Singapore PR
      [Singapore PR ≥ 21 years old]

  • Non-SME

    • Singaporean
      [ 21-39 years old]

    • Singapore PR
      [Singapore PR ≥ 21 years old]

    • Non-Singaporean

    • Non-Singapore PR

Course Training Duration:

22.5 hours

Mode of Training and Venue:

Classroom Learning @ Lifelong Learning Institute

 

Course Dates:

27-29 Feb 2024

14-16 May 2024

6-8 Aug 2024

5-7 Nov 2024


Time:

9am to 5.30am daily

WSQ Essentials of Franchise Management (EFM)

The Ultimate 101 Course for Aspiring and Existing Franchisors

Franchising is a powerful growth strategy that can help you scale your brand and reach new markets. This comprehensive course is designed to give you the knowledge and tools you need to succeed as a franchisor. Whether you're just starting out or you're an existing franchisor looking to refine your approach, our course will cover everything from franchise development and legal compliance to marketing and operations.

Course Objectives

  • Examine the strategies and terms of a franchise business to create a sustainable franchise plan

  • Establish franchise operating procedures and performance indicators to operationalise a franchise plan

  • Prepare to implement franchise marketing, engage in franchise recruitment and provide assistance in setting up the franchise

Who Should Attend

  • Business Owners & Entrepreneurs

  • Senior Management and Business Development Personnel

  • Franchise Managers & Executives

  • Support Personnel involved in Franchise Operations (For example, Finance, Marketing and Purchasing)

  • Current & Aspiring Franchisors & Franchisees

What Our Participants Say

“The trainers come with a wealth of experience and you know you are definitely learning from the best!”

Jason Loy, Director
Big Catch Pte Ltd

“All case study shared were good”

Sky Goh, Vice President

Aikit Pte Ltd

Training Facility

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Lifelong Learning Institute 

11 Eunos Road 8 Singapore 408601 

Our Team

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CEO | Trainer

Winston Chan

  • PMC-IPM

  • Certified Patent Valuation Analyst (CPVA)

  • Advanced Certificate in Learning and Performance (ACLP)

  • Master of Science in Innovation (MI), Singapore Management University’s

Listed in “IAM Strategy 300: The World’s Leading IP Strategists” since 2018, Winston has been actively involved in franchising, technology transfer, strategic planning, branding, innovation and IP management projects across countries for almost 2 decades. Before joining FT Consulting, Winston was asset manager with CapitaLand - one of Asia’s largest real estate companies. He had also previously held a management position at the Intellectual Property Office of Singapore (IPOS), a Statutory Board under the Ministry of Law.

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Head, Training Operations | Trainer

Stella Yap

  • Advanced Certificate in Learning and Performance (ACLP)

  • Singapore Certified Management Consultant, TÜV SÜD PSB

  • MBA, International Institute of Management Development, Switzerland

  • Bachelor of Accountancy, National University of Singapore (NUS)

Stella has over 20 years of experience as a Business Consultant specialising in market research, business strategy, franchising and brand development for clients in F&B, FMCG, beauty & wellness, medical equipment, manufacturing & wholesale, industrial & engineering, clubs & societies, commercial kitchen, furniture, executive training and preschool, amongst others.

In addition, she has 10 years of experience in Financial Analysis and Reporting with OCBC Bank and Union Bank of Switzerland.

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Head, Business Development | Trainer

Simon Siah

  • Advance Certificate in Training & Assessment (ACTA)

  • MA Design Management, Northumbria University

  • MSc Innovation & Entrepreneurship, Singapore Management University

Simon is an Educator, Serial Entrepreneur and Business Advisor with deep expertise in Innovation, Entrepreneurship, Design and Strategic Business Management. His entrepreneurial experience, technology know-how and strong academic background positions him at the nexus of theory and practice. He has more than 20 years of experience building, and driving business growths across diverse industries including Advertising & Marketing, Food & Beverage, Education, Public Sector, Retail and Technology.

As an Educator, Simon has held various teaching and mentoring roles for Entrepreneurial and Design Programmes with Singapore Management University, Nanyang Technological University, Singapore Polytechnic and Design Singapore Council. He offers a unique blend of real-world experience, business networks, theoretical business frameworks, and a nurturing spirit to help his learners succeed beyond the classroom.

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Trainer

Lillian Chan

  • Advanced Certificate in Learning and Performance (ACLP)

  • Bachelor of Science (Economics) in Management Studies, University of London (SIM)

Lillian has over 20 years of experience in driving business growth and expansion in the F&B and business consultancy industries.

Notable appointments include Senior Management roles at Ya Kun International, Niwa Sushi (retail division of Neo Group Pte Ltd), TCGC Pte Ltd and she was a co-founder of Udders Ice Cream. 

She specialises in Regional Franchise Growth, Business Strategy Development, Concept Innovation, Operations Systemisation, and Brand Expansion.

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Trainer

Robin Yeo

  • Advanced Certificate in Learning and Performance (ACLP)

  • Practicing Management Consultant, SBACC

  • MBA, University of South Australia

  • Bachelor Degree (Honours) in Business Administration, National University of Singapore (NUS)

Robin has 15 years of experience as a Business Consultant in Franchise Development, License Development, Franchise Marketing, Intellectual Property Management, Business Strategy. 

He was previously the Deputy Director of Corporate Marketing in SingTel, responsible for business development and marketing of comprehensive range of international telephone services to Corporate Customers and Resellers (Licensees)

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Trainer

Kelly Yeo

  • Advanced Certificate in Learning and Performance (ACLP)

  • Internationalisation, eCornell University / SBF Business Institute

  • Foundations in Corporate Sustainability, Singapore Sustainability Academy

  • Diploma in Business Administration, PSB Institute

Kelly has over 32 years of experience as a Business Consultant and a Practitioner, specialising in Local and Regional Franchise Development, Strategic Business Development, Franchising, Licensing, Business Conceptualisation, Operations Systemisation.

She was a Franchise Consultant to Ya Kun Kaya Toast, and was subsequently seconded as the pioneer management to focus on business development in Singapore and overseas, successfully recruiting numerous local and overseas franchisees

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