FT Academy specialises in equipping business owners and professionals with the skills and strategies needed for successful business expansion. Our courses are meticulously designed to address the multifaceted needs of business expansion strategies. They are thoughtfully crafted to cover the breadth and depth of essential topics, including franchising, licensing, branding, marketing, and more. With a focus on practical application, we incorporate case studies, class discussions, and role-play activities to empower professionals to drive their business expansion with confidence and expertise.
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FT Academy
“We have trained more than 2,000 managers and entrepreneurs in the franchising, licensing and intellectual property space, as well as internationalisation of their business."
Course Details
Click to Register
Individual
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Singaporean/PR
[≥ 40 years old]
SME
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Singaporean
[ 21-39 years old] -
Singapore PR
[Singapore PR ≥ 21 years old]
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Non-SME
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Singaporean
[ 21-39 years old] -
Singapore PR
[Singapore PR ≥ 21 years old]
-
-
Non-Singaporean
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Non-Singapore PR
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Course Training Duration:
22.5 hours
Mode of Training and Venue:
Classroom Learning @ Lifelong Learning Institute
Course Dates:
3-5 Mar 2026
2-4 Jun 2026
25-27 Aug 2026
24-26 Nov 2026
Time:
9am to 5.30am daily
WSQ Essentials of Franchise Management (EFM)
The Ultimate 101 Course for Aspiring and Existing Franchisors
Franchising is a powerful growth strategy that can help you scale your brand and reach new markets. This comprehensive course is designed to give you the knowledge and tools you need to succeed as a franchisor. Whether you're just starting out or you're an existing franchisor looking to refine your approach, our course will cover everything from franchise development and legal compliance to marketing and operations.
Course Objectives
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Examine the strategies and terms of a franchise business to create a sustainable franchise plan
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Establish franchise operating procedures and performance indicators to operationalise a franchise plan
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Prepare to implement franchise marketing, engage in franchise recruitment and provide assistance in setting up the franchise
Who Should Attend
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Business Owners & Entrepreneurs
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Senior Management and Business Development Personnel
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Franchise Managers & Executives
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Support Personnel involved in Franchise Operations (For example, Finance, Marketing and Purchasing)
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Current & Aspiring Franchisors & Franchisees
What Our Participants Say
“The trainers come with a wealth of experience and you know you are definitely learning from the best!”
Jason Loy, Director
Big Catch Pte Ltd
“All case study shared were good”
Sky Goh, Vice President
Aikit Pte Ltd
Training Facility
Lifelong Learning Institute
11 Eunos Road 8 Singapore 408601
Our Team
CEO | Trainer
Winston Chan
PMC-IPM
Certified Patent Valuation Analyst (CPVA)
Advanced Certificate in Learning and Performance (ACLP)
Master of Science in Innovation (MI), Singapore Management University’s
Listed in “IAM Strategy 300: The World’s Leading IP Strategists” since 2018, Winston has been actively involved in franchising, technology transfer, strategic planning, branding, innovation and IP management projects across countries for almost 2 decades. Before joining FT Consulting, Winston was asset manager with CapitaLand - one of Asia’s largest real estate companies. He had also previously held a management position at the Intellectual Property Office of Singapore (IPOS), a Statutory Board under the Ministry of Law.
Head, Training Operations | Trainer
Stella Yap
Advanced Certificate in Learning and Performance (ACLP)
Singapore Certified Management Consultant, TÜV SÜD PSB
MBA, International Institute of Management Development, Switzerland
Bachelor of Accountancy, National University of Singapore (NUS)
Stella has over 20 years of experience as a Business Consultant specialising in market research, business strategy, franchising and brand development for clients in F&B, FMCG, beauty & wellness, medical equipment, manufacturing & wholesale, industrial & engineering, clubs & societies, commercial kitchen, furniture, executive training and preschool, amongst others.
In addition, she has 10 years of experience in Financial Analysis and Reporting with OCBC Bank and Union Bank of Switzerland.
Trainer
Lillian Chan
Advanced Certificate in Learning and Performance (ACLP)
Bachelor of Science (Economics) in Management Studies, University of London (SIM)
Lillian has over 20 years of experience in driving business growth and expansion in the F&B and business consultancy industries.
Notable appointments include Senior Management roles at Ya Kun International, Niwa Sushi (retail division of Neo Group Pte Ltd), TCGC Pte Ltd and she was a co-founder of Udders Ice Cream.
She specialises in Regional Franchise Growth, Business Strategy Development, Concept Innovation, Operations Systemisation, and Brand Expansion.
Trainer
Robin Yeo
Advanced Certificate in Learning and Performance (ACLP)
Practicing Management Consultant, SBACC
MBA, University of South Australia
Bachelor Degree (Honours) in Business Administration, National University of Singapore (NUS)
Robin has 15 years of experience as a Business Consultant in Franchise Development, License Development, Franchise Marketing, Intellectual Property Management, Business Strategy.
He was previously the Deputy Director of Corporate Marketing in SingTel, responsible for business development and marketing of comprehensive range of international telephone services to Corporate Customers and Resellers (Licensees)
Trainer
Kelly Yeo
Advanced Certificate in Learning and Performance (ACLP)
Internationalisation, eCornell University / SBF Business Institute
Foundations in Corporate Sustainability, Singapore Sustainability Academy
Diploma in Business Administration, PSB Institute
Kelly has over 32 years of experience as a Business Consultant and a Practitioner, specialising in Local and Regional Franchise Development, Strategic Business Development, Franchising, Licensing, Business Conceptualisation, Operations Systemisation.
She was a Franchise Consultant to Ya Kun Kaya Toast, and was subsequently seconded as the pioneer management to focus on business development in Singapore and overseas, successfully recruiting numerous local and overseas franchisees
Trainer
Wong Wai Quen
Advanced Certificate in Training and Assessment (ACTA)
MBA (Distinction), University of Adelaide (Australia)
GradDipMktg, Marketing Institute of Singapore
BEng (Honours), University of Leeds (UK)
Wai Quen is an accomplished commercial real estate professional with over 10 years of experience in commercial leasing transactions across Singapore. He has represented both landlords and tenants in a wide range of asset classes, including shophouses, shopping malls, office buildings, mixed-use developments, industrial properties, and MRT stations.
He has a strong track record advising tenants across F&B, retail, enrichment, and service sectors. His past and present clients include familiar brands such as 7-Eleven, Mister Minit, Precious Thots, FotoHub, Tokutokuya, Gloria Jeans Coffee, Cotti Coffee, Baskin Robbins, Bali Thai, Indo Rasa, and Kko Kko Na Ra.
Wai Quen has extensive training experience developed over the course of his 25 years career. He currently leads a team of real estate agents and has delivered structured training on commercial leasing to his peers at PropNex, equipping them with a clear understanding of the nuances, intricacies, and complexities inherent in such transactions.
