Shu Juan has over a decade’s experience in through-the-line marketing for beauty and wellness services. Over the years, she has developed and conceptualised key marketing campaigns for seven wellness brands under the Group. Her branding projects in FT Consulting involved clients in the engineering, automotive, retail and F&B (retail/manufacturing) sectors.
Shu Juan graduated from Nanyang Technological University (NTU) with a Bachelor of Business (Honours, Major in Marketing).
With a curious mindset, Shu Juan has been upskilling on experience design, content marketing and storytelling.
She has recently completed her Experience Design (UX/UI) course by Methodology and in collaboration with Nanyang Academy of Fine Arts, Workforce Singapore and Design Singapore.
She obtained a Certificate of Achievement in Video Creation and Storytelling from the Nas Academy, and achieved Higher Distinction in Content Marketing and Creation (Storytelling) from the CMA Academy.
In her previous professional attachment experience, Shu Juan was an Account Executive where she managed clients from diverse industry sectors including Finance, Network Equipment Manufacturing and Air-conditioning. She was subsequently awarded a Certification of Commendation (Dean’s List) for Professional Attachment from Nanyang Business School.
