Growth Strategies and Go-To-Market
Design Thinking, Concept Pivoting for Growth, Franchising
A local meat-free restaurant, recognised for its thoughtful, wholesome meals that are created with the help of nutritionists.
We walked side by side Greendot throughout the entire concept development journey, eventually helping them to take their traditional Chinese vegetarian school canteen store and transform it into a franchise-ready, salad bar-esque vegetarian fast casual restaurant. Greendot managed to recruit its first batch of franchisees within its first year of franchise marketing and has 12 outlets across Singapore to date.
Featured in The Straits Times & The SME Magazine as an inspirational brand transformation
12 Outlets as of March 2020
Recruited first batch of 4 Franchisees in a year
Overseas Expansion and Business Matching