Growth Strategies and Go-To-Market

Jian Bo Tiong Bahru Shui Kueh

Transformation Via

Brand & Franchise Development

A heritage F&B brand selling shui kueh, a local everyday snack item since 1958.

We revitalised Jian Bo, a heritage F&B brand of over 60 years, for a stronger brand appeal across all ages. This was followed by a franchise model development to grow their retail presence and market reach.