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Growth Strategies and Go-To-Market
Jian Bo Tiong Bahru Shui Kueh
Transformation Via
Brand & Franchise Development
A heritage F&B brand selling shui kueh, a local everyday snack item since 1958.
We revitalised Jian Bo, a heritage F&B brand of over 60 years, for a stronger brand appeal across all ages. This was followed by a franchise model development to grow their retail presence and market reach.
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