Growth Strategies and Go-To-Market
Jian Bo Tiong Bahru Shui Kueh
Brand & Franchise Development
A heritage F&B brand selling shui kueh, a local everyday snack item since 1958.
We revitalised Jian Bo, a heritage F&B brand of over 60 years, for a stronger brand appeal across all ages. This was followed by a franchise model development to grow their retail presence and market reach.