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It’s not about being different; it’s about making a difference. This goes for life, business and just about everything else worth doing.

Michael Yap (SCMC)


Michael carved out a successful executive career in both multi-national and SME companies. Adept in change environments, Michael has been involved in brand directional changes for Tiger Beer, the re-branding of Anchor Beer, customer focus change in SPH, country manager for Electrolux opcos and business expansion for  brands like Pioneer, JBL and Harmon Kardon through distributor companies.