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🌟 EmpowerHer Spotlight Series: Trailblazing Female Entrepreneurs for International Women's Day 🫶🏻🎈

For the last edition of our EmpowerHer series, in line with International Women's Day, we're thrilled to showcase Yeo Wei Lin (Director of Vegetarian World Foods), a dynamic entrepreneur breaking barriers and redefining success in her family's business. As we honour the message of gender equality and empowerment this month, Wei Lin's story shines as a beacon of inspiration and resilience.

For Wei Lin, International Women's Day is more than just a celebration—it's a call to action for gender equality and recognition of women's achievements. It's a reminder that every woman deserves equal rights and opportunities, regardless of societal norms or expectations.

Navigating the Family Business Landscape: Wei Lin's Transformative Journey

Joining her family's business wasn't without its challenges, especially in a traditionally male-dominated industry. Wei Lin recounts "my dad, being the founder of the company, started his business in the 90s. There were a lot of manual work back then, including hands-on activities at times to make exceptional deliveries and give the special touch to some of his clients. Being a small frame woman, manual work was a tantamount task to me, and obviously I could not carry out much of the manual duties as I want to. It was after some years of effort in the business expansion where I had finally proven my worth".

Despite initial doubts and stereotypes, Wei Lin persevered, carving her path through dedication and innovation. She started to drive the business towards digital marketing, and successfully created their own digital presence. It was then that she slowly found her place in the company.

Women's Perspectives in Family Businesses: A Catalyst for Change

Wei Lin believes that women bring unique perspectives and contributions to family businesses. With collaborative and empathetic leadership styles, they foster teamwork, build rapport, and create a sense of belonging within the company. Empathizing with both team members and clients, women offer invaluable insights and solutions, driving positive change and growth.

Words of Wisdom

Patience, perseverance, and faith are Wei Lin's guiding principles for success. In male-dominated industries, she emphasizes the importance of resilience and hard work, knowing that recognition and fulfillment await those who persevere. Her journey exemplifies the power of determination and belief in oneself.

"Be patient. Have faith that good things are happening because 'When you want something, all the universe conspires in helping you to achieve it'" says Wei Lin, drawing inspiration from Paulo Coelho's words.

With patience and optimism, Wei Lin finds strength in the belief that everything happens for a reason, which is a strong reminder to help her navigate challenges and embrace opportunities, creating a brighter future for herself and her family business. To find out more about Vegetarian World Foods, please visit:


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